Reliance Jewels launches Vindhya collection on Akshaya Tritiya

Bollywood actress Disha Patani adds glamour to the festivities by unveiling this new jewellery collection

Akshaya Tritiya

Mumbai: Continuing its tradition of celebrating the festival with unique and spectacular collections, Reliance Jewels, one of the India’s leading jewellery brands, has unveiled the Vindhya Collection on the occasion of Akshaya Tritiya this year.

The ninth collection in its prestigious ‘Jewels of India’ collection series, is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood actress Disha Patani unveiled the exclusive festive collection during a special event held at Reliance Jewels Store in Varanasi.

Akshaya Tritiya is a holy festival, which is considered a symbol of prosperity in Hindu culture. Buying jewellery on this occasion is considered auspicious. Keeping this in view, Reliance Jewels’ Vindhya Collection has brought magnificent range of jewellery, which is inspired by the rich cultural heritage and architecture of Madhya Pradesh. The design of each piece of this collection is inspired by the popular monuments of Madhya Pradesh like Gwalior Fort, Sanchi Stupa, Mahakaleshwar Temple of Ujjain and Mitawali and Bateshwar Temples.

Commenting on the launch, Sunil Nayak, chief executive officer, Reliance Jewels said, “The launch of this Akshaya Tritiya Vindhya Collection reflects our commitment to celebrate the diverse cultural heritage of India. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth collection of our ‘Jewels of India’ series, which reaffirms our commitment towards Indian art and craftsmanship.”

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Unveiling the collection at Reliance Jewels’ Varanasi store, actress Disha Patani said, ‘Each piece of this collection is a masterpiece in itself which symbolizes the rich cultural heritage and architecture of Madhya Pradesh. I really liked its diamond necklace design, which beautifully depicts the many temples of Ujjailan. It’s not just jewellery; It is a combination of tradition and beauty that is a must have in everyone’s wardrobe.”

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The Vindhya collection includes a wide range of jewellery ranging from beautiful chokers to intricately designed bangles crafted in gold and diamonds. Vindhya Collection is not just jewellery, it is a celebration of tradition, grandeur and timeless beauty. These jewellery will add a touch of glamour to the beauty of any attire, be it a traditional saree, modern attire or everyday wear.

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