Kolkata: BYJU’S, the leading education technology company, on Friday announced football star and global sports icon Lionel “Leo” Messi as the global brand ambassador of its social impact wing, Education For All. The move followed the company’s plan to expand its footprint across the globe.
Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has earlier signed a deal with BYJU’S to promote the cause of equitable education. This association with Messi, one of the most popular sportspersons in the world in line with the BYJU’S commitment to make education accessible, equitable, and affordable for all.
Struggling to deal with financial strains at home, the BYJU’S sought expand its horizon to other country and for that it became the official sponsor of the FIFA World Cup 2022 in Qatar. The company aims to make the best of football’s popularity, as the game has 3.5 billion fans worldwide. Messi alone has social media following of nearly 450 million. Now Messi will be featured in activities of the Education for All segments.
Widely acknowledged as the world’s best passer, the best dribbler, and the best free-kick taker, the seven-time Ballon d’Or winner attributes his success to his commitment to learn more every day. BYJU’S believes Messi will be an ideal mentor for hundreds of millions of young people around the world through his unwavering work ethic, study of the game, and love for learning.
Divya Gokulnath, co-founder of BYJU’S, said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers.”
“BYJU’S feels proud to have as great footballer as Messi being on its side. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” added Gokulnath.
Messi too expressed confidence that his partnership with BYJU’S Education For All will inspire young learners across the world. He had said, “I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top.”
Messi also runs his own charitable organization, the Leo Messi Foundation, which was born in 2007 with the idea that children should all have the same opportunities to realise their dreams.
