New Delhi: Lifestyle-oriented fresh fruit and vegetables (F&V) brand Pluckk has announced partnership with Bollywood actress Kareena Kapoor Khan who would be both an investor and brand ambassador for the firm.
“The partnership not only marks a significant milestone for Pluckk but also sees Kareena Kapoor Khan taking a stake in the company, cementing her position as an investor and brand ambassador in the F&V industry,” the firm said in a media statement.
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Pluckk offers a product range comprising 400 items in over 15 categories including essentials, exotics, hydroponics, and cuts & mixes. “The diverse catalog also includes do-it-yourself (DIY) meal kits prepared at in-house certified food-tech facilities,” Pluckk said.
Seed funded by Exponentia Ventures, Pluckk holds a strong presence across Mumbai, Delhi, Bangalore and Pune with plans to expand in the coming quarters. Pluckk has significantly expanded its presence on leading marketplaces, with its products now available on its own Android and iOS App and for sale on Amazon, Swiggy, Dunzo, Zepto & Reliance Signature Stores.
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Pratik Gupta, CEO & Co-Founder of Pluckk said, “Our vision is to build a pan-India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers.”
Gupta further said, “Kareena Kapoor Khan’s partnership with Pluckk is set to propel us towards our unwavering goal.” Commenting on the partnership, Kareen Kapoor said, “I am delighted to be associated with Pluckk as an investor and brand ambassador, a brand that is at the forefront of providing safe and high-quality fruits and vegetables to consumers.”
