San Francisco: Twitter on Monday launched a new logo, replacing the iconic blue bird with a while and bold X on a background, which market strategists believe, in a brand rebuilding exercise.
The new twitter logo was unveiled after the micro-blogging boss Elon Musk announced the change through a series of tweets on Sunday.
“Ans as soon as we shall bid bid adieu to the Twitter brand and gradually, all the birds,” Musk wrote on his account. And the company swiftly took action, redirecting https://X.com to https://twitter.com within a few hours.
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Twitter boss Elon Musk had earlier announced that “X.com” has formally taken over “twitter.com” and “interim X logo” (for twitter) will go “live later today.” “Not sure what subtle clues gave it way, but I like the letter X,” he said in a tweet.
Earlier on Sunday, he kicked off a poll asking users if he should change the default platform colour of twitter to black. Currently, black colour leads the poll with 74.8% of votes, while white colour only got 25.2% of votes.
In a reply to technology influencer Marques Brownlee, who had tweeted, “I’m still gonna call it Twitter”, Musk replied: “Not for long.” To another user’s query about what will be Twitter-owner’s new title instead of ‘Chief Twit’, Musk replied: “Chief Nothing Officer.”
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When another user asked if users will now be called “Xers”, the tech billionaire said: “We will have no name.” The Twitter-owner also confirmed that once the platform changes its name, a tweet will be called “an X”.
On the other hand, Twitter CEO Linda Yaccarino on Monday said: “It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
According to Yaccarino, X is the “future state of unlimited interactivity” which is centred “in audio, video, messaging, payments/banking”, creating a global marketplace for ideas, goods, services and opportunities.
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She further mentioned that the company “already started to see X take shape over the past 8 months through our rapid feature launches”. On Sunday, Musk had said that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.
He then posted a video highlighting the ‘X’ logo. In April, the Twitter-owner had replaced the blue bird homepage logo with the “Doge” meme. In a tweet then , he had said “as promised” and attached a screenshot of his tweet conversation of last year with a user in which they had asked him to buy Twitter and change the bird logo to a doge.
