LiFE Movement: PM calls for adopting environment–conscious lifestyle

LiFE Movement
PM addressing at the launch of the Lifestyle for the Environment (LiFE) movement, in New Delhi on June 05, 2022.

New Delhi: Prime Minister Narendra Modi on Sunday launched a global initiative ‘Lifestyle for the Environment – LiFE Movement’ via video conferencing. The launch will initiate ‘LiFE Global Call for Papers’, inviting ideas and suggestions from academics, universities & research institutions, etc. to influence and persuade individuals, communities and organisations across the world to adopt an environment-conscious lifestyle.

Addressing the gathering, the PM said that today is an apt day for the launch of the global initiative ‘Lifestyle for the Environment – LiFE Movement’. He said we begin the LiFE  – Lifestyle For Environment Movement. He stressed the need of the hour to solve the challenge faced by our planet using human-centric, collective efforts and robust action that further sustainable development.

Modi reminded the gathering that this global initiative was proposed by him at COP26 last year and added that the vision of LiFE is to lead a lifestyle that is in tune with our planet. And those who live such a lifestyle are called “Pro-Planet People”. Mission LiFE borrows from the past, operates in the present and focuses on the future. Reduce, Reuse and Recycle are the concepts woven into our life. The Circular Economy has been an integral part of our culture and lifestyle.

“Thanks to 1.3 billion Indians, we are able to do many good things for the environment in our country. India’s forest cover is increasing and so is the population of lions, tigers, leopards, elephants and rhinos. Our commitment to reach 40% of installed electric capacity from non-fossil fuel-based sources has been achieved, nine years ahead of the schedule. The target of 10% ethanol blending in petrol has been achieved 5 months ahead of the November 2022 target,” added the PM.

This is a major accomplishment given that blending was hardly 1.5% in 2013-14 and 5% in 2019-20. He said renewable energy has a very high focus in the government. Way ahead, he said, is all about innovation and openness. When technology and tradition mix, the vision of life will be taken further.

The PM recalled that Mahatma Gandhi talked about a zero-carbon lifestyle. “In our daily life choices, let us pick the most sustainable options,” he said and called up on the gathering to follow the principle of reuse, reduce and recycle. “Our planet is one but our efforts have to be many – One earth, many efforts. “India stands ready to support any effort for a better environment and to further global wellness. Our track record speaks for itself,” he concluded.

The programme also witnessed the participation of Bill Gates, Co-Chairman of Bill & Melinda Gates Foundation, Lord Nicholas Stern, Climate Economist, Prof Cass Sunstein, author of Nudge Theory, Aniruddha Dasgupta, CEO and President of World Resources Institute,  Inger Andersen, UNEP Global Head, Achim Steiner, UNDP Global Head and David Malpass, World Bank President, among others. Union Minister Bhupendra Yadav, and CEO NITI Amitabh Kanth were among those present on the occasion.

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