New Delhi: Keeping in view the core ideology of Yoga, the design team at Centre of Excellence for Khadi (CoEK) has come out with a range of wellness wear under its Svadha collection to showcase the versatility of khadi on International Yoga Day, i.e. June 21.
According to Atharva Veda, ‘Svadha’ means ease, comfort or pleasure, which are truly the attributes of this collection.
CoEK has been set up by Khadi Village and Industries Commission (KVIC), Ministry of MSME at NIFT, with the aim of helping Khadi Institutions (KIs) to design, produce and market high quality khadi products in the Indian and global markets.
“The wellness wear has been designed in accordance with the sentiments articulated in the theme by drawing a strong parallel with the khadi spirit- that simply means fellow-feeling with every human being on earth,” said one of the designers at CoEK.
The CoEK has decided the unveil the new range of attire on the International Yoga Day in keeping with the core ideology of yoga—creating a balance between body and the mind. “The essence of Yoga is beyond the creating a balance within the body. It also tries to create a harmony in human relationship with the world.
The ensembles from the collection were shown to yoga practitioners and yoga enthusiast to try on and give their feedback. Inclusion of features of bias yoke on the shoulder, a box pleat in center back of top wear and low crotch, wrap around bottom wear for ease in stretching and for extra comfort, are the highpoints of the wellness collection.
Former Lieutenant Governor of Puducherry and Ramon Magsaysay award winner Kiran Bedi on Monday visited the CoEK office at NIFT and endorsed the collection after interacting with the designers. Plogman of India Ripu Daman Bevli chose to wear the ensembles from Svadha collection and appreciated the comfort of khadi as a fabric and silhouettes, which provided ease in doing yoga or workout.
The wellness clothing ‘Svadha’ range emphasizes the values of mindfulness and perseverance and is aimed to attract all age groups from Gen Z to young at heart. The wellness wear has used hand-spun khadi in natural hues. The thread of khadi binds the people globally in true sense towards ‘Vasudhaiva Kutumbakam’- the world is one family.
